Opening a salon in Dubai or UAE can be exciting—but without expert guidance, the process can be time-consuming, costly, and full of compliance hurdles. At AMARA, we specialize in full pre-opening consulting for salons in Dubai and across the UAE, supporting entrepreneurs with everything from brand development to staff recruitment and grand opening support.
Concept Development & Business Planning
- Define your unique salon concept: luxury, boutique, modern, or specialized (e.g., nail, hair, spa).
- Analyze local market demand and competition in Dubai or Abu Dhabi.
- Prepare your detailed salon business plan including startup costs, financial projections, ROI expectations, and timelines.
- Offer guidance on choosing the right legal structure (sole establishment, LLC, etc.).
Brand Identity & Visual Development
- Develop a compelling salon brand name and identity.
- Create your logo, color palette, typography, and visual assets that match your target clientele.
- Design marketing materials such as signage, price lists, uniforms, packaging, and social media templates.
- Consult on salon interior mood boards to align design with your brand.
“Your brand is your first impression—make it unforgettable.”
Licensing & Government Approvals
- Full support with business setup and legal documentation:
- DED or Free Zone license application
- MOHRE and Municipality approvals
- Civil Defense and Health Authority clearance
- Assistance with Ejari tenancy contract and salon layout approvals
- UAE-specific compliance with salon regulations (floor plan, hygiene, WPS)
Location Scouting & Layout Planning
- Advise on prime salon locations based on foot traffic, rent potential, and target demographic.
- Assist in lease negotiations and space inspections.
- Plan salon floor layouts for maximum workflow efficiency, including reception, treatment zones, storage, and retail areas.
- Coordinate with interior designers and fit-out contractors (if needed).
Vendor & Equipment Sourcing
- Recommend and coordinate with trusted salon equipment suppliers for chairs, wash stations, steamers, dryers, etc.
- Source professional product lines for hair, nails, skincare, and retail (based on your brand positioning).
- Negotiate better rates and delivery timelines from UAE distributors.
Staff Recruitment Support
- Create job descriptions for hairstylists, nail technicians, beauticians, and reception staff.
- Coordinate interviews, skill assessments, and trial days.
- Guide on employee visa process, labor contracts, and onboarding documentation.
- Ensure your team matches your brand image and service standard.
Operations & SOP (Standard Operating Procedures)
- Build your complete Salon SOP Manual covering:
- Client journey and service flow
- Hygiene and sterilization
- Dress code and customer greeting
- Inventory management and opening/closing checklists
- Customize policies for your team based on UAE salon compliance standards.
Soft Launch & Grand Opening Support
- Plan a soft opening week to test operations and fix gaps.
- Organize your grand opening event (influencer invites, promo campaigns, local media).
- Create limited-time launch offers to attract early clients.
- Monitor KPIs and provide a 1-week post-launch assessment with action plan.
Why AMARA?
- 100% salon-focused consulting
- Deep knowledge of Dubai & UAE regulatory frameworks
- Boutique, hands-on approach
- End-to-end delivery until doors open
Whether you’re opening your first salon or expanding your brand, AMARA takes the stress out of the pre-opening phase. We do the hard work, so you can focus on creativity, quality, and client satisfaction.